Do transportation and logistics institutions need a mobile app?

June 4, 2020

Transportation and logistics are two industries that rely heavily on mobility, and as such, mobile devices can provide tremendous benefits. A proper mobile app can help channel the potential of these devices, and ensure improved operations at every level, and better customer service. Whether we’re talking about a public transport institution, or a logistics organization, a mobile app is nearly essential for high efficiency.

Public transit apps
Public transit institutions can benefit from apps in a variety of ways. To start, you can have coordination between the office and field staff through an internal messaging and note system. Vehicle tracking, scheduling, time tracking and many other features can be introduced to make the internal processes of a public transit organization much more efficient.

When it comes to interaction with the public, an app can be used to list the routes, pinpoint the location of a bus, tram or subway train on a map using GPS, and offer business, landmark and popular route information. Push notifications can also be activated to alert travellers when their transportation is nearby, or when they are about to reach their destination.

On top of that, these apps can be monetized. Local businesses can place adverts within the app, so that travelers receive business information when reaching a new station or travelling a new route. Other features that can be implemented include a mobile payment system, where the traveller pays for the fare using his or her mobile device, a feedback system that allows users to provide valuable information to the organization, and a static map that contains all the relevant information regarding public transport routes.

Logistics apps
When developed for logistics institutions and organizations, mobile apps can have several features that make a huge difference. To start, you have vehicle mileage and fuel expense trackers; daily driver logs, which track a wide variety of information including work hours, personal data, inspection schedules, delivery details, and others; driving route optimization, which integrates Google Maps to provide information on traffic density and reroute in case of heavy traffic; GPS vehicle tracker; package information records; automated Manifest Form and Bill of Lading generation and delivery.

And that’s just on the front-end of the organization. On the backend, features can be implanted to help both in the office and in the storage facilities. The possibilities here are limitless, and enterprise apps have a considerable repository of best practices when it comes to improving business departments and processes such as HR, management, accounting, staff coordination and others.

When it comes to storage, the app can be a centralized database containing information regarding packages such as time of arrival and departure, weight, source, destination, and others. Combined with RFID tags, this feature streamlines the package tracking process tremendously.

To sum it up, thanks to the power of mobile devices and their widespread availability, a mobile app can be a game changer. Both employees and customers stand to benefit from the numerous features that can be implemented and deployed effectively with a mobile app.