This is an unfinished tale with no final chapter in sight, and I have to say, I’m hooked.While the pandemic threw in an unexpected plot twist and the looming threat of recession has heightened apprehension and suspense, for digital, the only way is forward. And it’s fast-forward for consumers and businesses alike. In our online lives, we can now experience, share, and do “everything everywhere all at once” (to borrow the title of Kwan’s and Sheinert’s hilarious 2022 movie). The popularity of non-linear video games and the slow decline of linear tv are just two examples of how non-linearity and fluidity are the defining characteristics of our modern-day existence. They’re also hallmarks of the latest approach to successful innovation.
I don’t believe in A-B transformation in digital – it’s now irrelevant and outdated.
The new standard is a continuous and simultaneous process of discovery, decision-making, and delivery that pushes your vision forward and reimagines your product, iteration by iteration. Trust me on this: In a world where the only constant is change, digital acceleration lets you thrive.