How does an app impact your business?

May 28, 2020

A mobile app can have a significant impact on many aspects of your business. In fact, an app can be tailored to meet almost any business objective. It can be developed to address a bottleneck in internal processes, or it can be developed to provide extra value to customers. In this article, we’re going to take a look at the possibilities of mobile app development.

Internal-facing apps
When built for the purpose of improving business processes, mobile apps are referred to as enterprise apps. Enterprise apps provide numerous benefits for a company. To start, they can immediately connect all team members and improve collaboration across all departments. Let’s say you’d like to get better coordination between your field staff and the management back at the office. An enterprise app will do just that.
An enterprise app can also act as a repository for valuable company information. Documents, various metrics and other pieces of data can be made available to management or the entire team. Enterprise apps can also be used to record data regarding certain business processes, and then the data can be used to discover trends and possibly improve the process.

The customer stands to benefit as well, even though he may never interact with the app. An enterprise app can be developed in order to improve customer service processes as well, with features that allow for faster response times and better issue resolution practices. It also stands to reason that since processes will be improved across the board, the benefits are ultimately transferred to the customer.

External-facing apps
Customer facing apps can be just as varied in their benefits, and it all depends on what you are trying to achieve with your app. Common apps can include e-commerce platforms that have push notifications, loyalty programs, exclusive deals and which can gather data for analytics purposes. These apps drive up user engagement, add value to the customer, and increase the visibility of your brand.

Other companies use apps as a central part of their business. These companies will build apps that provide a service to customers, and they will monetize either through advertisements, subscriptions or a one-time payment when downloading the app.

Institutional apps
Institutions can often benefit from using apps in both contexts. Colleges and government offices will be able to benefit from internal-facing apps that help them improve communication and employee performance. When building external facing apps, institutions such as those in the transportation and logistics industries, can implement better communication with the field staff, streamlined payment options for fares and tickets, and customer services such as subscriptions, route planning and others.
Apps can be a powerful tool for start-ups, enterprises and institutions, and each app can be tailored to meet a series of objectives. When working with an app developer, a company or institution is able to identify a problem, and work on a multi-varied solution that helps improve efficiency, revenue, and customer loyalty.