The Room Ring team first came to HubSpire with an idea and a desire to create a mobile app to make looking for a roommate in New York City simpler and safer. They wanted a web interface to be complemented by a user-friendly mobile app.
Upon learning that renters in NYC spend 65% of income on rent and that cohabitation and migration rates are higher than ever, HubSpire helped Room Ring leverage the reliability of friend networks for room rentals and sharing.
The HubSpire team knew from the start that it would take a user-friendly app interface, coupled with a simple UX design, to help Room Ring roll out an easy-to-use room rent and roommate search service. A series of UI ideas emerged and that set the stage for experimentation with wireframes. Next, we decided to create a UX revolving around the roomies’ lifestyle preferences.
We used the color turquoise because of its cool and calming attributes. It is considered refreshing, sophisticated, and energetic, symbolizing wisdom, serenity, wholeness, and creativity. And we used Open Sans font since it is clear across print, web, and mobile interfaces.
For the website, the HubSpire team utilized the strengths of Angular JS, Bootstrap, and HTML5, while the API Server was ably supported by Django and Postgres. For the iPhone app, HubSpire leveraged Objective-C to create a UI where we could dig into the social network of people to make room rent and roommate search easy. The UI enabled the Room Ring team to take a goal-oriented approach and offered a lot of options for roomies in New York, making their lives simpler and safer.