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A secondary marketplace for apartment rentals, the Room Ring app matched people with roommates in their social network. The Room Ring was acquired by Roomi, the biggest roommate finder in New York, on June 12, 2017.

The Need

The Room Ring team first came to HubSpire with an idea and a desire to create a mobile app to make looking for a roommate in New York City simpler and safer. They wanted a web interface to be complemented by a user-friendly mobile app.

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Our Strategy

Upon learning that renters in NYC spend 65% of income on rent and that cohabitation and migration rates are higher than ever, HubSpire helped Room Ring leverage the reliability of friend networks for room rentals and sharing.

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UI/UX Design

The HubSpire team knew from the start that it would take a user-friendly app interface, coupled with a simple UX design, to help Room Ring roll out an easy-to-use room rent and roommate search service. A series of UI ideas emerged and that set the stage for experimentation with wireframes. Next, we decided to create a UX revolving around the roomies’ lifestyle preferences.

Fonts… Colors… Elements

We used the color turquoise because of its cool and calming attributes. It is considered refreshing, sophisticated, and energetic, symbolizing wisdom, serenity, wholeness, and creativity. And we used Open Sans font since it is clear across print, web, and mobile interfaces.

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Technology brewed and served hot!

For the website, the HubSpire team utilized the strengths of Angular JS, Bootstrap, and HTML5, while the API Server was ably supported by Django and Postgres. For the iPhone app, HubSpire leveraged Objective-C to create a UI where we could dig into the social network of people to make room rent and roommate search easy. The UI enabled the Room Ring team to take a goal-oriented approach and offered a lot of options for roomies in New York, making their lives simpler and safer.

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Goal Accomplishment

The interactive app has had a steady following since launch in 2015. As it started expanding user base with top-notch service, the Room Ring got featured in the New York Times and Inc. magazine. In two years' time, the Room Ring consolidated its position in New York and its leadership in the room rentals space led to the acquisition by Roomi.

Why The Room Ring App?

We knew that there were lots of competitors in the room rental and roommate search space. What made us stand out is the effortlessness with which our user interface matched potential roomies with each other. We gave the people to people platform an interesting spin by bringing like-minded individuals together from one's own extended friend network. There was no need to lower guard anymore!

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