Taglor Inc. wanted to leverage today’s social networking lifestyle and create an app that would allow users to get opinions from their network to make everyday decisions. The idea was to give people a smarter tech option to make decisions based on each other’s tastes and opinions.
The HubSpire team conducted extensive competitive research to design and then develop a mobile application that would allow a user to ask his ‘followers’ questions and receive responses in real-time.
The user interface we created was very simple: we made it easy for users to follow people and brands, gain followers, and voice their opinions on Flashtag and route it to other social media channels as well. From creating creative Flashtags to getting featured for your unique Flashtag to finding new Flashtags through hashtags to earning points for every vote and share to setting a timespan for suggestions, we injected fun into every tap and click.
Just as Flashtag inspires users to action with the involvement of your dear ones, the color red symbolizes energy and passion. And San Francisco font helped us keep the text more legible at small sizes.
We matched the user-friendliness factor of Flashtag with the iPhone usage patterns. The user interface was built in such a way that the privacy of the user was never infringed upon. At the same time, the user could use the app features to his maximum benefit without being bothered by spammers of any kind.