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Flashtag is a social media app that transforms the way you survey your friends for opinions while shopping, clubbing, going to restaurants or even going to the movies.

The Need

Taglor Inc. wanted to leverage today’s social networking lifestyle and create an app that would allow users to get opinions from their network to make everyday decisions. The idea was to give people a smarter tech option to make decisions based on each other’s tastes and opinions.

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Our Strategy

The HubSpire team conducted extensive competitive research to design and then develop a mobile application that would allow a user to ask his ‘followers’ questions and receive responses in real-time.

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UI/UX Design

The user interface we created was very simple: we made it easy for users to follow people and brands, gain followers, and voice their opinions on Flashtag and route it to other social media channels as well. From creating creative Flashtags to getting featured for your unique Flashtag to finding new Flashtags through hashtags to earning points for every vote and share to setting a timespan for suggestions, we injected fun into every tap and click.

Fonts… Colors… Elements

Just as Flashtag inspires users to action with the involvement of your dear ones, the color red symbolizes energy and passion. And San Francisco font helped us keep the text more legible at small sizes.

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Technology brewed and served hot!

We matched the user-friendliness factor of Flashtag with the iPhone usage patterns. The user interface was built in such a way that the privacy of the user was never infringed upon. At the same time, the user could use the app features to his maximum benefit without being bothered by spammers of any kind.

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Goal Accomplishment

Flashtag struck a chord with people instantly by giving them simple, lighthearted reasons and occasions to connect with their family and friends. By benchmarking itself as a curator of people’s needs, tastes and lifestyle, Flashtag even brought users more closer to brands of daily use. The app has been witnessing a steady download trend over the past one year.

Why Flashtag App?

Our life is all about us and the people we share our happiness with. And we do pay a fair share of attention to those homegrown consumer brands that know how to provide us well and keep us in good humor. Now, Flashtag has just taken a leaf out of your life and given you a hassle-free opportunity to mingle with people and brands to choose what you crave for by making an informed decision based on valued opinions.

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