The art of creating the perfect app

May 14, 2020

We all believe in stories, and it helps a lot if we belong to the same story while building a product. After all, it’s the story of us that stays alive even when the product hits the market. Every app design and development story needs a series of collective stock-taking to help it strike the right pose at the beginning and end of the product life-cycle. That’s the only way to keep the story true to its plot.
It is well-known that stock-taking exercises generally demand convenient pauses in the project timeline so as to accommodate concerns of all stakeholders. Such timely pauses enable every app design and development team as well as clients to weave together a perfectly clear app solution that is at once acceptable and reliable to a tough-to-please community of users. Let’s just say a story of determination, aspiration, and inspiration never fails to please its target audience, and that’s what you need to internalize while trying to create the perfect app. We’ll tell you more about the small and big wins of such a successful app design and development story in this post. Yes, it is always better to see the inner workings of your daily work life as an evolving (winnable) story.

An evolving story at a glance
The storyboard: The design and development team and its client make up the storyboard with their set of deliverables and achievables. They cannot be seen as two different sides of a story as success comes from coordinated action and nothing else.

Unifying the characters of a story: The people involved in a project could be from different fields such as marketing, engineering, design, programming, or management, but it is their shared objectives that unite them. These objectives form the main plot of the story, and each one has his role assigned from start to finish. Nothing is to be seen in isolation as the whole team represents the story itself.

Defining the work methodologies: A well-rounded view of the project deliverables and targets is to be taken into consideration so that there is consistency and coordination in every plan of action. If the intent to deliver is clear, doubts get struck out automatically. Here, it helps if you try and go beyond brainstorming by putting the best of your ideas on paper. That way, you are institutionalizing a work process for the project.

How to take the story forward?
Every project starts with questions and the dynamics of the working relationship between each team member involved in the project. To give flesh and blood to the job at hand, you always need to ask the right questions before you get going with the project plan.

The questions
What’s the job at hand?
Arrive at a clear understanding of the perceptions of each stakeholder with regard to the target achievables of the app project and then create a friendly work environment that fosters creativity and free spirit in equal measure.

What are the priorities?
You need to make sense of the stakeholders’ ideas, viewpoints, goals, and responsibilities so that you are in a position to take on the challenges with an informed mindset.

What needs to be known?
The design and development team will do well if they clear all concerns of the stakeholders before launching the processes.

How to move together as one flock?
Personal aspirations of every team member may differ, but there can be intense bonding if all those aspirations are tied to the project at hand.

Who does what?
Sit with each team member and chalk out strategies with a clear set of priorities.

Who are the end-users?
Right at the beginning phase of the project itself, you need to talk to different sets of people and gauge their responses towards a product that you are seeking to design and develop. Based on the feedback you get, you can continue with product testing by assuming the end-users’ identity. It’s a continuous process of learning, iterations, and testing until you take your product to the market.

How do you hit it off with the user community?
Think of the ways you want to interact with the user community. Imagine the daily situations that you may find your users in and tailor a product suiting such an environment. Consider the cultural background of your user community to make sure you have got the language right before you start interacting.

What comes next?
Think of better ways of staying engaged with the user community. Both online and offline engagement can mean a long life to your association.

What are the problems?
You can be calm and composed all through the development process only if you know how to overcome hurdles and problems in a given tech or market scenario.

Who is in competition?
Identify all your competitors much before your product reaches the market. It should be a case of standing out in the market and not merely catching up with competitors.

What’s the ideal work environment?
Any work space that inspires, motivates, and soothes the nerves can be productive for a team that loves excitement in whatever they do.

What’s the design motto?
Make heads turn by being inspirational all the way.

How do you set a milestone?
There should be documentation of every aspect of the project, making it easier for you to look back and feel inspired when in need.

How do you get the word on your product across to people?
Communicate smartly by underlining your brand values. Say less, impact more. Once your product reaches the market, all you need to focus on is market response, engagement, user retention, and scale-up.

Well, that’s the story of app design and development at HubSpire. Let us know if you can add more value to our guiding principles. We are always ready to raise the bar.